PHYGITAL PROMOTER – THE ULTIMATE SOLUTION FOR MODERN TRADE MARKETING

In a market context where competition is becoming increasingly intense at points of sale (POS) and across online channels, businesses not only need strong communication but also need to implement effective, measurable, and cost-optimized trade marketing activities. However, traditional promotional programs often face many obstacles in managing personnel, collecting customer data, and evaluating performance.

 

Therefore, Phygital Promoter was born as a pioneering solution, combining Physical (real-life experiences at the point of sale) and Digital (digital technology) to modernize the operational process and measure campaign effectiveness.

What is the Phygital Promoter solution?

Phygital Promoter is a part of the Phygital Trade Marketing solution ecosystem developed by Creative Point, aiming to digitize the entire process of managing the PG (promoter) team and sales activities at the point of sale.

This solution integrates platforms such as Zalo Mini App, QR code, and other digital tools to help businesses monitor PG performance (real-time tracking via CMS), accurately collect customer data, and optimize the sales process.

 

Outstanding features of Phygital Promoter

 

Real-time PG performance management
The system allows businesses to monitor all PG activities, including:

- Check-in/check-out at the point of sale

- Recording individual sales performance

- Evaluating KPI completion levels

- Testing product knowledge through the mini app

Through the central CMS, businesses can easily assess the effectiveness of each individual or team, enabling timely adjustments to optimize the campaign.

 

Accurate customer data collection
Customers are invited to participate in activities at the POS by scanning a QR code on the Mini App. All personal information, interaction behavior, and purchase journey are stored and synchronized in the system. No more manual entry on paper, no more errors – now businesses own an accurate customer database that is easy to analyze.

 

Conversion optimization and increased sales
Phygital Promoter integrates sales tools such as:

- Upsell and cross-sell suggestions

- Real-time sales reporting

- Sending eVouchers or gifts directly at the point of sale

As a result, customers not only have an engaging experience but are also encouraged to make immediate purchases.

 

Attractive lucky draw
The application of gamification at the point of sale (e.g., lucky spin wheel, prize-winning minigames) not only increases interaction but also helps PGs proactively attract customers to participate. The system also allows setting win rates, managing prize inventory, and recording gift usage status directly on the CMS.

 

Automated reporting and analysis
At the end of each day or campaign, reports are automatically updated, visually presented, and can be filtered by PG, region, store, product line, etc. This helps businesses make decisions based on real data instead of intuition or fragmented reports in Excel or Word as before.

 

Application case study – Asahi: Successful transformation with Phygital Promoter

Asahi launched a promotional campaign at more than 200 bars and restaurants. However, using a physical lucky spin wheel led to high production costs, while the process of recording customer data and PG performance was fragmented and time-consuming.

 

 

Therefore, Creative Point implemented Phygital Promoter for this campaign:

- Replaced the physical wheel with a Mini App and QR Code

- Allowed customers to scan the code and participate online

- Automatically recorded customer data and orders

- Tracked PG performance directly on the CMS

 

 

The results achieved:

- Increased participation rate and sales by 30%

- Reduced gift and logistics costs by 15%

- Automated data collection process

 

Phygital Promoter is not only a tool for managing PG teams but also a comprehensive digital transformation platform for trade marketing. In an era where customer experience and data are central, applying this solution is a strategic move that helps businesses optimize operations, achieve sustainable growth, and lead the market.

 

Creative Point is proud to be the pioneer in bringing Phygital Marketing solutions to the Vietnamese market, committed to accompanying businesses on their journey of transformation and breakthrough in the new era of Trade Marketing.

 

Contact Creative Point today to experience a comprehensive Phygital Marketing solution for your next campaign.

 

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Agency: Creative Point
Email: cs@creativepoint.vn
Hotline: 0876404678