CREATIVE POINT LAUNCHES NEW SERVICE: PHYGITAL MARKETING – A NEW ERA FOR MODERN TRADE MARKETING

In the context of an increasingly competitive retail market, both at points of sale (POS) and online channels, businesses are facing the challenge of how to connect with customers more effectively, optimize operational costs, and increase sustainable sales. With over 10 years of experience in the Trade Marketing sector, Creative Point officially launches the Phygital Marketing solution – a strategic step to "decode" traditional challenges, pioneering the new era of integrated marketing that merges Physical (real-world experience) and Digital (digital experience).

1. What is Phygital Marketing?

Phygital Marketing is an integrated model between the physical world and the digital world, providing consumers with a seamless shopping experience. With this solution, Creative Point helps businesses not only reach customers at the point of sale but also maintain continuous connections in the online environment, fostering loyalty and optimizing return on investment (ROI).

2. Key Features of Creative Point’s Phygital Marketing Solution

- Centralized Management: All Trade Marketing activities – from sampling campaigns, activations, personnel management (PG), to rewards, and customer care – are operated on a unified CMS platform. No more fragmented dashboards, cumbersome logistics processes, or slow manual reporting.

- Application of Modern Technology: Integration of tools such as QR Codes, eVouchers, Mini Apps, Gamification, SMS Marketing, etc., helps save operational resources while creating fun and engaging interactions right at the POS.

- Real-time Measurement – Personalized Experience: The ability to collect customer data on-site allows businesses to quickly analyze behavior, optimize campaigns instantly, and personalize marketing messages.

- Increase Engagement – Boost Sales: Direct integration of promotions, games, and rewards at the point of sale to stimulate shopping behavior and build brand loyalty.

- Sustainable Development: Maintain and nurture customer relationships based on accurate data, opening up potential for long-term sales growth.

3. Benefits for Brands

Creative Point aims not only to solve pain points in traditional Trade Marketing – such as difficulty in tracking PG performance, gift loss, high logistics costs – but also to help businesses:

- Eliminate Barriers Between Offline and Online: Customers can participate in interactive activities at the point of sale and continue their online connection, creating a seamless shopping journey.

- Optimize Costs: Reduce resource waste, more effectively control the budget for sampling, gifts, logistics, and personnel.

- Measure and Continuously Optimize: Every campaign metric, from promoter performance to customer behavior, is updated in real-time.

- Enhance Experience and Conversion Rate: Promote trial behavior, purchases, and sharing of brand information on social media.

Additionally, applying Phygital Marketing will help businesses:

- Save up to 15% on logistics and sampling costs

- Increase ROI by 35% per campaign

- Reduce management and implementation time by 30%

- Increase conversion rates from trial experiences to purchases by 30%

In particular, Phygital Marketing also provides end customers with a more attractive shopping experience, with a 90% online shopping continuation rate after POS interaction.

4. Four Key Phygital Marketing Solutions

Creative Point deploys a comprehensive Phygital Marketing ecosystem, consisting of four main service groups:

4.1. Phygital Promoter

Real-time management of PG campaigns, tracking check-in/out performance, and recording sales at the POS. Thanks to the Mini App platform and centralized CMS, businesses can measure KPIs, collect customer data instantly, and optimize cross-sell and upsell ratios.

4.2. Phygital Sampling

Sampling goes beyond product distribution and focuses on activating trial behavior and converting purchases. Through Targeted Sampling, real-time sample inventory management, and integration of mini-games and eVouchers at the POS, Phygital Sampling helps businesses target the right customers, reduce waste, and enhance marketing effectiveness.

4.3. Phygital Activation

Connecting brands and customers at the POS by organizing interactive games, lucky draws, and electronic surveys. Customer data is automatically recorded, allowing businesses to continue customer care and activate repeat purchases after the event through Marketing Automation.

4.4. Phygital Event

From product launches, customer conferences, to large-scale activations, Creative Point provides a complete event management solution on a digital platform: event registration, check-in management, electronic lucky draws, feedback collection, and post-event customer care. All processes are tracked and reported in real-time through the CMS system.

Confirming Leadership in Phygital Trade Marketing

In the context of an increasingly fierce "experience war," applying the Phygital Marketing model is not just a choice, but an inevitable trend for businesses to accelerate competition, increase brand value, and build sustainable customer relationships.
Creative Point is proud to be a pioneer in bringing Phygital Marketing solutions to the Vietnamese market, committed to accompanying businesses on their transformation journey and breakthrough in the new era of Trade Marketing.

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Contact Creative Point today to experience the comprehensive Phygital Marketing solution for your next campaign!
Agency: Creative Point
Email: cs@creativepoint.vn
Hotline: 0876404678